![]() Some went as far as calling Pakistani films “Pakistani drama serial pro max.” The fact of the matter is that gone are the days when audiences found entertainment in anodyne action sequences, off-beat humour and out-of-place item numbers. They spent sizeable budgets on their films and they wanted a good return, and who else will support Pakistani content if not Pakistanis? However, was Dr Strange 2 really the cause of the below than average ticket sales? Or could it be time for Pakistani producers to start working on improving the quality of their storytelling? For example, several Twitter users, in response to Siddiqui’s tweet, said that given the quality content available on Netflix, they were unwilling to put up with mediocre storylines anymore. In fact, Dr Strange 2 had a significant impact on their ticket sales, so much so that their producers called an urgent press conference on May 7 (after the Pakistan Film Producers Association had already made an appeal to the government in April to delay the release of Dr Strange 2), where both Siddiqui and Yasir Nawaz expressed their disappointment that even after their request for a delay, Dr Strange 2 was released on schedule. Releasing films on festivals such as Eid has been a long deployed strategy not only in Lollywood but in Bollywood too, so it was understandable that Siddiqui was disappointed when all five Pakistani films did not do well at the box office, especially when, after running fairly successfully during the three Eid holidays, they lost 50% of their audiences to Dr Strange 2 when it was released. ![]() As a result, the film played in theatres on May 6, with enthusiastic Marvel fans filling out all its shows, rather than watching the five Pakistani films especially released on Eid (May 3). However, two of the three operative censor boards in Pakistan (Sindh and Punjab) had already issued the certificate of censorship to the film. Fans were not happy as the film’s initial release was delayed in 2021 due to the pandemic. Subsequently, a week before Eid, a headline surfaced on social media according to which the release date of Dr Strange 2 in Pakistan had been delayed. ![]() ![]() This second instalment of Dr Strange had already been banned in several Gulf countries due to the inclusion of an LGBTQ+ character, and it was because of this reason that the Chairman of the Central Board of Film Censor (CBFC) Pakistan, Arshad Munir, allegedly confirmed that the film would not be given a censor certificate. ![]()
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